Strategy & Education | Get Data Empowered | Lotame

Your Ads Are Only as Good as Your Audience Activation—Here’s Why

Katie Chapa — Fri, 14 Feb 2025 20:10:42 +0000

As Chief Growth Officer at Lotame, I’ve spent years navigating the intricate relationship between audiences and advertising. It’s like two sides of the same coin—you can’t have one without the other. But which comes first? The chicken-or-egg debate applies here too: Do you create an offer you want to advertise and then find an audience, …

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How Young Agency Media Buyers Can Win With Data Enrichment

Katie Chapa — Mon, 03 Feb 2025 20:27:54 +0000

By Alex Theriault, Chief Growth Officer and Alison Harding, VP of Data Solutions, EMEA If you’re just starting your career as an agency media buyer, here’s a secret: Get really smart about data enrichment. Why? Three reasons: Data enrichment fuels better audience targeting. It’s surprisingly easy to leverage enriched customer data. Many media buyers overlook …

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Lotame’s Year in Review: Reflections from Founder & CEO Andy Monfried

Katie Chapa — Wed, 22 Jan 2025 15:18:00 +0000

From cookies to curation, how well did team Lotame predict 2024? Looking at my feed this week, it’s clear that everyone loves to predict the future. But this got me thinking, how often do we check whether we were right? So, here’s a 2024 recap with a twist: I revisited some of the Lotame team’s …

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Unwrapping Data Curation: Key Insights from Lotame’s Chris Hogg

Katie Chapa — Wed, 15 Jan 2025 19:42:58 +0000

Data curation. Everyone is talking about it. As it transforms programmatic advertising, some publishers remain a bit wary. Doesn’t curation just add another middleman between publishers trying to sell their valuable inventory? As Lotame’s Chief Revenue Officer, I’ve seen firsthand how data curation is helping both publishers and advertisers maximise their results. I …

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5 Key Digital Advertising Trends Marketers Should Watch in 2025

Katie Chapa — Mon, 13 Jan 2025 20:27:09 +0000

From the rise of curated marketplaces to the growing influence of AI and retail media, marketers will need to rely on foresight and adaptability more than ever to win in 2025. To help you navigate these changes, we’ve gathered predictions and advice from some of Lotame’s leading thought leaders. Read on to discover the key …

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Data Collaboration Trends: The State of Data Collaboration Chapter 4

Danielle Smith — Thu, 19 Dec 2024 21:20:39 +0000

The data collaboration landscape is constantly evolving. To stay ahead of the curve, we took a deep dive into the latest trends and technologies. In Chapter Four of Lotame’s “The State of Data Collaboration: A Global Perspective,” fielded by Cint, we explore the rising adoption of data collaboration platforms and how they are transforming the …

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Out with Ad Networks, In with Curated Marketplaces

Danielle Smith — Tue, 17 Dec 2024 15:36:37 +0000

In a business that loves its buzzwords, the conversation surrounding “curation” has practically gone viral — in more ways than one. Not only is everyone talking about the issue, but it’s making some people feel ill. Call it PANSS (Post Ad Network Stress Syndrome). I get it. People hear about curation, and aren’t even sure …

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Martech Stack Trends: The State of Data Collaboration Chapter 3

Danielle Smith — Tue, 03 Dec 2024 15:58:58 +0000

The marketing technology (Martech) landscape is hard to keep up with. With new tools hitting the market every day, marketers and agencies are faced with the decision on where to invest their money and which platforms will truly help them better orchestrate and activate their data. Chapter Three of Lotame’s “The State of Data Collaboration: …

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What Is Supply Path Optimization and How Curation Can Help

Danielle Smith — Tue, 19 Nov 2024 15:39:24 +0000

Everyone is talking about efficiency these days. It’s a gold standard in the advertising industry. All digital marketers want to stretch their ad budgets as far as possible. Enter Supply Path Optimization (SPO), a strategy for streamlining the process of buying ad inventory. What is Supply Path Optimization? Supply Path Optimization involves identifying and utilizing …

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Data Orchestration: The Conductor of Your Marketing Success

Danielle Smith — Thu, 14 Nov 2024 17:43:14 +0000

This may come as no surprise but data challenges are everywhere with 98% of marketers and agencies encountering barriers in data orchestration and utilization. This stat comes directly from The State of Data Collaboration: A Global Perspective research report summarizing a survey of more than 1,200 marketers and agencies across six global markets. Data orchestration …

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Changing Programmatic Ad Spend: The State of Data Collaboration Chapter 2

Danielle Smith — Fri, 08 Nov 2024 15:28:13 +0000

Digital advertising is in a constant state of flux, with programmatic ad spend at the center of it. Chapter Two of Lotame’s, “The State of Data Collaboration: A Global Perspective,” fielded by Cint, dives into the current state of programmatic advertising, revealing surprising trends and insights that are shaping the future of advertising. The Decline …

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Overcoming Data Challenges: The State of Data Collaboration Chapter 1

Danielle Smith — Thu, 24 Oct 2024 15:41:26 +0000

There’s no denying that digital marketers everywhere are facing data challenges. In Chapter One of Lotame’s “The State of Data Collaboration: A Global Perspective,” fielded by Cint, we highlight how data obstacles are pervasive, with 98% of marketers and agencies citing some form of barrier in their data orchestration and utilization efforts. The Ubiquity of …

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